Who we are?

We are a community of farmer families (Purelymoo village micro-entrepreneurs) spread across Haryana. We have set up micro food processing units near the farms. This has helped generate rural employment, facilitate fair trade with the farmers, provide them with resources and eradicate middlemen from the supply chain.

The Legacy of PurelyMoo: Honoring Tradition, Nourishing Generations

The story of PurelyMoo began with Abhishek Arora, his father Pawan, and his grandfather, opening a small dairy shop rooted in tradition and dedication. Despite growing into a substantial business, PurelyMoo stays true to its origins. The original furniture counter from that first shop is still used daily, symbolizing the family’s commitment to their legacy. Today, PurelyMoo continues to offer high-quality organic A2 cow milk and rich ghee, embodying the essence of authenticity in every product.

What Do We Offer?

Purest form of authentic food
We assure to provide you with wholesome, chemical-free and preservative-free food straight from the farms. 

Minimally processed using traditional methods
The food is infused with our ancestors' passed on Ayurvedic and traditional wisdom. This ensures that all the natural nutrients and flavours are intact.

Prepared locally by farmer families
All the products are prepared with love by our micro-entrepreneurs in villages. Each time you buy from us, you help secure and empower rural livelihoods. 

With farm-to-fork transparency
Your food is monitored from procurement to delivery. Our supply chain is tech-enabled to assess quality parameters at each step. We have in-house, state-of-the-art certified labs to test every batch before packaging.